Nearing the end of 2016, Google began letting webmasters find out about upcoming changes to their search engine ranking system that would have impact on how sites will be viewed in 2017. To continue to rank well in 2017, websites will have to hit certain additional criteria. In this post, I discuss these key new changes which will impact your website’s organic Search engine optimization rankings in the Google Search Engine.
The first item on the list is being sure that your site includes a published SSL certificate set up. Now, as far as buy seo services go, you will start to be penalized if you do not provide an SSL certificate in place on your own site.
One of the primary moves in connection with this already now in position, is the fact if you do not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a possible page viewer bear in mind that the website is not secured. Clicking on the exclamation mark raises the details of the security infraction. This new item is currently already in place on the browser using the January 2017 Chrome “56” browser update.
SSL certificates usually are not an important expense these days and you can buy them put in place for as low as about $26 annually in case you are not running an e-commerce site and about $70 or so when you are. Google is quite considering customers being protected since they visit websites directed by Google and they would like to make sure that customer data entered on these websites is encrypted and a person’s information is kept safe. In this regard, they are going to therefore be penalizing “organic search-wise” those websites who have not put an SSL certificate set up. So, if being discovered by Google organically is essential to you personally, this is a step you need to take along with your site.
Next on their own agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google has become hearing their complaints. Google found that popup adds often can cover a complete screen over a mobile device and could even be hard to get rid of. Now as Googlebot crawls your webpages as well as in particular, your mobile webpages, bear in mind that they will be looking on popup adds with disfavor along with your page will be penalized if popup adds are normally found.
Google’s move here is because they are wanting to deliver quality content for their search and “AdWords” customers on the part of their advertisers. They may be on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an add to sell something. Advertising on the web is going to begin to change due to this new online search engine ranking requirement so if you are wanting to be found and you also currently run popups on your pages, you may be planning to start performing some rework on these pages. Do standard advertising through anchor-text links and hyperlinked images on pages instead – Google will reward you for it rather than penalizing you.
The following change needed for 2017 will almost certainly see many people scrambling to boost their internet site design architectures. Up to 50 % of Internet connection these days is done by cellular devices including tablets.
In a recent study performed by a Google subsidiary company, it had been learned that the average load time to get a webpage over a mobile phone remains sitting at about 19 seconds to load. This same study shows that mobile device users on the contrary just have an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their online search engine and on behalf of their AdWords advertisers, are not getting loaded.
So things are changing. Google presently has setup an entirely separate online search engine “page indexing” database within their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and when your mobile page takes longer to load than this because it is getting crawled by Googlebot, Google will make note of it as well as your page will no longer be showing up inside their search engine rankings for users until you will get this fixed.
With over 50% of all website interactions now provided by mobile, it has the chance of cutting your total visitors by nearly half when your pages have already been flagged by Googlebot for being slow loading – not too mobile was working for you anyway with approximately 53% of people clicking off before your page ever got loaded to start with.
Actually, many WordPress theme providers are scrambling to develop and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however regarding osdcpa or otherwise not they can get as a result of the two-4 second page loading time “sweet-spot” requirements now being essental to Google.
Going to loading times which can be consistently this fast, will pretty much require the making of “natively coded, responsive” webpages which do not use widgets of any sort. And also enough time take to convert the material of the existing fat page right into a fast loading, content filled mobile page takes time which could still keep your page out from the fast loading category.
In summary, the Google search engine today wants professionally built, natively coded webpages to provide up solid content to its customers on mobile phones. To reach your goals having a website organically later on because of this, will require for a lot of online entrepreneurs, a requirement to rebuild existing websites.
Did you ever wonder about those error codes you get once you click on the fix-it from Google Analytics? Or some other Analytical File? I noticed some of the error codes are “code” issues, because Google (or some other internet search engine) has crawled the web page, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The problem with ‘fixing’ those errors is they aren’t really errors, but access code that enables your site to work.
The situation with having ‘crawlers’ analyze your website, and taking their word for your placements, ranks, along with other site wide issues, is your site has been produced with variables that aren’t accessible to ALL crawler programs. Not everybody uses the identical combination of plugins, code, and securities as ‘everyone else’.