The majority of us within the wholesale and retail fashion industry see those waves in our sales charts with the summer usually being in the valley. Well the following is something flying under the radar that you do not wish to inform your competition about. Wholesale hats are picking up steam this summer and also have been on a steady rise.
In the wholesale business we see trends developing because retailers nationwide start increasing orders in certain accessories. This can be a fad or it could be a trend and trends are important to us as they are long term. Fads really are a flash within the pan-usually good for one season-but trends develop with small movements that can come together for wide acceptance and rise and fall more than a long time, commonly a decade.
Well bulk wholesale hats appear to be undergoing this trend development. 3 years ago cowboy hats was a fashion statement and designed to a frenzy level. They’ve return to earth just a little, but they are still a very good item with more wholesale cowboy hats shipping than some other hat category.
Next during the last few seasons the runways showed models wearing a lot more hats. From the spring preview shows for 2008, it became such a statement that nearly every fashion reporter had to notice and comment on it.
Hollywood and the music world can also be in the act with celebrities and performers more than ever before decked outside in hats-way over we saw 2 yrs ago. They make a huge impression on the young who are following the kind of the heavens.
Fashion magazines are giving hats more coverage also-sometimes a complete page on specific hats likes fedoras. Even ads are onboard with models wearing hats.
All this is building into something far larger than a summer fad. A trend is building that could maintain for the following many years. So now is the time to begin staking your ground because the “hat place” in the area and the summer time is enough time to start out because hats peak in summer to aid fill out the valley on your sales chart.
Maybe hats are a new comer to you so you must know which wholesale hats to buy. Let’s begin with the wholesale hats which are at the top of their game at this time. This season nothing beats wide brims and cowboy hats. Both of these hat categories will account for over 60% in the casual hat business. Thank Ralph Lauren for promoting gorgeous wide brim hats on the spring runways. Five inch rims are good, but super-widebrims (6 inches or maybe more) are the statement fashion magazines are hyping as well as the Kentucky Derby saw oodles of those gracing the celebrities. These hats flatter a peek so much, women almost forget about the sun protection the hats provide. Natural is most beneficial, but colors are far too good to disregard-especially white, ivory, and black.
Now for your American icon-the cowboy hat. Don’t write the obituary on these super-cool hats that add character and individualism to some look using the simple addition of a hat. Natural or distressed straws in shapeable cowboy hats with rolled brims do best. How many celebrities have we observed in that appear to be? Celebrities actually kicked off of the cowboy hat craze with Britney and J-Lo arriving in straw rolled brims then everyone needed to have one. The range of cowboy hats has so many options there is one thing jbocge everyone, but adolescents are definitely the biggest market. Don’t worry about cowboy hats. They are such as the pink bunny that just keeps going and going.
For shops serving adolescents, fedoras and newsboys certainly are a must. Very little sun protection here-but a lot of personality. Fedoras and newsboys are celebrity favorites with TV and magazines offering them gobs of exposure. Wholesale hats shipping this season include plenty of newsboys in the summertime bright colors of yellow, orange, and apple green. Basics like white and black will also be good as well as patterns of pinstripes and polka dots. Fedoras are a little bit more toned down with white, brown, and black the best.
Other casual hats are also good like kettle shapes with the upturned brim and the ones Gone-with-the-Wind looks in braid-and-sewn straw, but the four key hats we focused on catch 75% or even more of wholesale hats which can be selling so pay attention to them first. Please keep this, well…beneath your hat…so all our competition doesn’t understand what we’re up to.