I’m sure everybody at some time has experienced the frustration of sending an important email and wondered if it was really received, read, forwarded or just deleted. Sure, there are a few rudimentary capabilities within Outlook that may slightly ease your concerns, but imagine if there were flexible and easy-to-use software applications that could really give you understanding of what was occurring with that ever so critical email? What if you could determine not only if your email was received, but you might also receive a notification alerting you at the exact moment it was actually read? Wow, that certainly would make the timing of that follow-up call or email simpler to determine!
Truth be told, there are a variety of technology solutions currently on the market that can supply you with this information, as well as offer a great deal more complex tracking capabilities and functionality— all of which are usually transparent and undetectable by the email recipients. As an example, a number of the applications will never only notify you of the exact data and time your email was opened, but will also provide you with the physical geographic location and Ip from the recipient’s computer (Internet scammers beware!), the apparent e-mail address of the recipient (useful if people use email tracking software and after that forward the e-mail with their business accounts or the other way round or use email aliases), any URL’s incorporated into your email which are clicked through (great to observe the effectiveness of your latest email campaign), the duration that this email was read, and in case your email was forwarded or keep reading an alternative computer (very useful to monitor confidential of proprietary information that may be passed onto a competitor).
A few of the more advanced applications can also provide the suggestions above tracking info on your own email attachments to incorporate PDF’s, Word and Excel documents. So, in the event you sent a prospect a proposal being a PDF, not merely would the above be capable, however, you could receive this information at the page level! Quite simply, you could determine the duration and frequency that every page was read. Hmmmm, why was this prospect spending so much time reading the section that contained our pricing?
In addition, some applications even enable the restriction of certain activities. For example, you are able to restrict a recipient from printing or forwarded your email. Or, some permit the sender to specify a time duration where the email will self-destruct in a elapsed time once it has been read. Poof, now you see it, now you don’t!
Most offer some form of Outlook plug-in this allows the sender to specify the “treatment” level for each email and well as turn-off the tracking features. Since most companies charge over a per email tracked basis (usually fractions of any penny per email), you might like to track only important emails. In case you are sending HTML-based e-mail, measuring opening rates is simple. Rather than embedding your logo or other images inside your e-mail, create Image tags that load the photos from your server. Then, whenever someone opens an e-mail message from you, the text along with other non-graphical data will load immediately as the images are now being requested from the server.
Each ask for an image will be recorded inside your server logs. You can just use your server log reporting tool to find out how frequently a particular image was requested. Again, should you not get access to your logs you ought to find a dcogtr sympathetic ISP. Below are great tips for making your open rate tracking a lot more accurate. Image Tracking – Develop a unique image for each and every campaign. This way you won’t get confused when you examine your results. You do not have to utilize a large image in order to create an effective tracking strategy. Many marketers produce a 1 pixel x 1 pixel GIF that is either transparent or set towards the same color because the HTML background color. Don’t accomplish that. It’s a flag for SPAM filters. Utilize a standard graphical image.